Delivering Sales Effectiveness
by Actionable Insights
Business Challenges
Leadership & sales teams were unable to measure and drive sales effectiveness due to fragmented and inconsistent analytics ecosystem
- Lack of sales effectiveness tracking for leadership
- Field enablement BI Analytics needs scattered across multiple reports, tools & data sources
- Manual process for data setup, reports creation & distribution; leading to Inconsistent reporting & delays
How We Helped
PCGI built an insights-to-action framework which delivered the following components
- Designed & delivered data lake solution to establish single version of truth for commercial data
- Delivered critical insights geared towards simplifying the day in life of a sales representative for sales performance tracking, Market demand dynamics, targeting, pre-call planning and delivering Market Access insights
- Enabled management to track sales effectiveness, Market access pull through, call plan adherence, salesforce execution - reach & frequency tracking
Solutions & Technology Implemented
Data Management
Informatica MDM
Data Integration
Python, ETL
Data Warehouse
Centralized data mart in Snowflake using PCGI data engineering solution (AWS, Snowflake)
Reporting/Analytics
PCGI BI Reporting suite based on Microsoft Power BI
Interested? Get in touch.
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